Convergence – New Thinking By Corporate Occupiers?
You might be wondering what examining your i-Phone has got to do with your Corporate Real Estate portfolio and occupational demands, but it’s a perfect example of convergence of thought and the expectation changes that are driving one of the most profound changes in CRE philosophy.
Pick up your i-Phone, or indeed any other smart phone and just look at its capabilities compared to your old Nokia from the late 1990’s. The chances are you’ve ‘got an app for that’, whether its splitting a dinner bill, navigating your way around the West End, or checking the history of the interesting car you’ve just spotted on Autotrader; and that’s in addition to your ability to email, SMS and call. It’s a very different product to your old Nokia, one driven by demand and convergence of thought. Bringing everything together in one place makes sense doesn’t it? Perhaps this is the reason that we are now seeing large numbers of occupiers looking to consolidate their real estate but also allowing themselves to embrace changing practices in the workplace and facilitating more efficient property portfolios.
Commercial property requirements driven solely by cost are now largely a thing of the past. No longer are cost, operational efficiency, CSR and marketing mutually exclusive. These are all factors which can drive and influence a corporate property requirement and often overlap each other. Trilogie’s clients are now demanding and expecting that their property portfolios work harder for them..
A successful property portfolio should reflect the objectives and ambitions of the business and must match its operational requirements, but it should also be able to offer CSR opportunities by allowing occupiers to display their ‘Green Credentials’. This convergence of thought from occupiers is providing some interesting consolidation plays.
Two of the largest office market transactions in the South East over the past five years have been great examples of convergence of business needs. FLUOR’s 200,000 sq ft move from Camberley to SEGRO’s IQ Farnborough scheme where they could spec and influence the design of a campus of buildings appears to have been successfully achieved. Siemens consolidation from Bracknell to Development Securities 180,000 sq ft Frimley Square scheme was brought about by a wish to avoid the disruption to staff that would have ensued if they had refurbished and the need for better organised workspace. In a turbulent market the opportunities to consolidate, improve operational efficiency, lessen their CRC obligations and provide additional security at competitive terms were clearly drivers in both cases.
This convergence is being reflected in consultancies, with clients wanting a ‘one stop shop’ approach that gives them a more complete service from their property advisers.. Trilogie has in the past year expanded its own offering by adding Space Planning, Workplace and CRC consultancy to its services in response to occupiers’ demands. For consultants to act successfully on behalf of a corporate occupier they need to be able to provide and offer more than simply a property solution; that solution needs to encompass operational,, green and, accounting considerations. It’s my view that convergence is here to stay and that occupiers will continue to demand more from their portfolios, particularly as working practices continue to evolve thanks to improved IT and remote working.
An interesting addition to this was Drivers Jonas recent marriage with Deloitte, one can see the synergies, particularly in areas of corporate governance and finance. I suspect perhaps it’s the first of several such alliances amongst Business Advisors/Accountants and Property Consultants. In the US particularly, the forthcoming FRS13 obligations will capitalise rent liabilities onto balance sheets so there is going to be increased scrutiny of terms and liabilities from occupiers, which particularly in US parent or US based corporates may spread itself across ‘the pond’ and impact the EMEA markets as well.
It’s an interesting and exciting time and one which presents new and interesting opportunities for both property advisers and corporate occupiers alike. So if you’ve got a property portfolio that’s not working as efficiently as it could, then speak to Trilogie, “we’ve got an app for that”!
Tim Crighton
tc@trilogiecre.com
01628 811277